Resources

Implementing Google Analytics 4 Tags

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Here's a more detailed guide on how to implement Google Analytics 4 tags:
1. Create a Google Analytics 4 property and obtain the Measurement ID.
To create a new Google Analytics 4 property, follow these steps:

• A. Sign in to your Google Analytics account.
• B. Click on the Admin button in the lower-left corner of the screen.
• C. Select the account and property you want to create the GA4 property under.
• D. Click on the Create Property button.
• E. Select the Web option.
• F. Fill in the property details (e.g., property name and website URL).
• G. Click on the Create button.

Once you've created the property, you'll see the Measurement ID on the Property Setup screen. Copy this ID as you'll need it later to add the Global Site Tag (gtag.js) to your website or app.

2. Add the Global Site Tag (gtag.js) to your website or app.The Global Site Tag (gtag.js) is a JavaScript library that sends data to Google Analytics 4. To add it to your website or app, follow these steps:

• Add the following code snippet to the section of your website or app's HTML:
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
• Replace "G-XXXXXXXXXX" with your Measurement ID.
• Add the following code snippet to the section of your website or app's HTML, after the code snippet you added in step 1:
<script>window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-XXXXXXXXXX');</script>

Again, replace "G-XXXXXXXXXX" with your Measurement ID.
3. Set up events to track specific user interactions on your website or app.Events allow you to track specific user interactions on your website or app, such as clicks on links, video plays, or form submissions. To set up events in Google Analytics 4, follow these steps:

• Identify the user interactions you want to track.
• Add code to your website or app to send event data to Google Analytics 4. Here's an example code snippet:
  <script> gtag('event', 'click', { 'event_category': 'button', 'event_label': 'submit', 'value': 1 });</script> This code sends an event to Google Analytics 4 when a user clicks on a button. The event is categorized as "button" and labeled as "submit". The value is set to 1.

4. Verify that your tags are working correctly using the Google Analytics Debugger.
The Google Analytics Debugger is a browser extension that allows you to see the data sent to Google Analytics. To verify that your tags are working correctly, follow these steps:

• Install the Google Analytics Debugger for Chrome or Firefox.
• Open your website or app in a new tab.
• Open the browser console (Ctrl+Shift+J or Cmd+Shift+J).
• Look for messages beginning with "Sending event to Google Analytics".

If you see these messages, your tags are working correctly.That's it! By following these steps, you should be able to implement Google Analytics 4 tags on your website.

<script> gtag('event', 'click', { 'event_category': 'button', 'event_label': 'submit', 'value': 1 });</script>