Branding is important because it sets you apart from your competition, clearly identifies you through your logo. Your brand, however, is so much more than just your website or logo. It’s more than design. It’s more than the colors and typefaces you choose to represent your company. Consistent, strategic branding in every company communication form (website, print materials, Social Media, and marketing materials) leads to strong brand loyalty.
Your brand is your voice in the marketplace; it’s how you tell your story to the world. Creating a valuable brand depends on your ability to know what you stand for, and your effectiveness in communicating those values to others.
Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.
We start by getting to know you, your business, your market, understanding what makes your business unique, and your competition.
Only then do we structure a logo, branding and marketing strategy that supports and extends your business goals and objectives.
For a typical logo creation project we will ask about your favorite colors, the types of fonts you like, and potetnial taglines or slogans you might wish to use to communicate your organization's mission, values, and uniqueness.
Using the information provided in our earlier discussions, our graphic designers will create a series of ideas for your review and approval. We are usually able to get close on one of the designs and genrally can get you the perfect one within 2-3 rounds of changes.
With your approval, we then create a library of logos for both Windows and Mac computers. The images have either a white or transparent background and come in BMP, GIF, JPG, PNG, EPS file formats to meet both your online and print needs.